Hi everyone. Please welcome our new marketing manager, Sun Tzu. He will be handling promotional matters, business development, social media, PR - basically everything me and Amok suck at. Please be nice to him.

Feel free to ask him questions in this thread.
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Kommentare: 39   Besucht von: 449 users
27.10.2015 - 11:40
Congratulations Sun Tzu.

Will you be paid?
Will you be handling moderators, supporters ect?
Please tell use your story how you got this job?


I am glad this is you who got this job, seeing the experience you have had.

Sun Tzu:
Thanks Google,
I will be working towards incentives, and I think the moderator team is doing fine without me. I will be looking to work with the supporters for any contributions.

There isn't much of a story to be honest, I think being a close location is is beneficial and we discussed in what ways I may be able to help the develop game from a promotional perspective.

edit - was meant to quote, admin hax op
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27.10.2015 - 12:00
Soldier001
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Congratz
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27.10.2015 - 12:26
Conglatz Sun.
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27.10.2015 - 12:59
 Acquiesce (Mod)
1) I've seen a lot of "3rd admins" try and fail. What do you plan to do differently from elme/abfahren?
2) How will you use social media pages (Facebook, Twitter, Reddit, Youtube)?
3) Are you concerned that perhaps AW is intrinsically niche/by its nature cannot achieve broad appeal?

Good luck.
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The church is near, but the road is icy... the bar is far away, but I will walk carefully...
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27.10.2015 - 13:11
Good luck mate, i am perfectly sure you will do great, good to have ya! Any help you need from us or specific things to do, just say so (except socially suicidal things like "liking" the fb page with our mains. i would get less blocks by posting a pic of me and wafel making out in fb, than "liking" aw)
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27.10.2015 - 13:34
Heya sun, congrats and good luck in your new role. I take it this puts an end to your days of playing aw?
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27.10.2015 - 13:54
I can officially say I have beat an admin in a duel.
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27.10.2015 - 13:58
Congratulations, this seems like a good step forward.

What kind marketing experience do you have? How do you plan to get more exposure to AW? Will you need the player-base's help? Can you hack me to rank 15? Are your targets global markets or just US/Europe? How much time are you planning to invest into AW?

Good luck!

@Mecoy: I have beaten an admin on record in a duel c:
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We are not the same - I am a Martian.
We are not the same - I am a... divided constellation?


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27.10.2015 - 14:16
Geschrieben von PleaseMe, 27.10.2015 at 13:54

I can officially say I have beat an admin in a 1v1.

i think most can now lol
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intelligence + imagination = extraordinary result
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27.10.2015 - 14:59
 Htin
Congratz sun Tzu, i can now officially say i beat a admin in a duel
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Hi
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27.10.2015 - 15:24
Geschrieben von Acquiesce, 27.10.2015 at 12:59

1) I've seen a lot of "3rd admins" try and fail. What do you plan to do differently from elme/abfahren?
I spoke to Ivan about previous experiences with abfahren, I havn't even heard of elme, about what went wrong, I believe as long as focus and direction can be maintained we can grow strong as a team.

2) How will you use social media pages (Facebook, Twitter, Reddit, Youtube)?
ST: We are considering a multi-platform social media tool and looking for contribution from the community to help sustain activity on the networks. A few players have already expressed an interest, we just need to be organised so we are using these tools as effectively as possible.

3) Are you concerned that perhaps AW is intrinsically niche/by its nature cannot achieve broad appeal?
ST: Yes, unless fundamental ascpects of the game change then it will remain and I am sure there would be a virtual riot if such changes were imposed. But we are looking at new markets and mobile and the Eastern markets are areas for potential growth.
Good luck.
Thanks Acq
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intelligence + imagination = extraordinary result
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27.10.2015 - 15:29
Geschrieben von Khal.eesi, 27.10.2015 at 13:11

Good luck mate, i am perfectly sure you will do great, good to have ya! Any help you need from us or specific things to do, just say so (except socially suicidal things like "liking" the fb page with our mains. i would get less blocks by posting a pic of me and wafel making out in fb, than "liking" aw)

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intelligence + imagination = extraordinary result
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27.10.2015 - 15:30
Ghost
Konto gelöscht
Keep it up!
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27.10.2015 - 15:32
Geschrieben von Sun Tsu, 27.10.2015 at 15:29

Geschrieben von Khal.eesi, 27.10.2015 at 13:11

Good luck mate, i am perfectly sure you will do great, good to have ya! Any help you need from us or specific things to do, just say so (except socially suicidal things like "liking" the fb page with our mains. i would get less blocks by posting a pic of me and wafel making out in fb, than "liking" aw)




When did you decide to become a admin, and why?
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"War is nothing but a continuation of politics with the admixture of other means."
― Carl von Clausewitz
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27.10.2015 - 16:05
Hellangel8
Konto gelöscht
Are you guys actively going to work towards an implementation of atwar in steam in some way or form? The game would benefit from the massive community of steam and rise to unknown numbers in the playerbase.

Congrats on making mod.
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27.10.2015 - 16:18
Geschrieben von Sun Tsu, 27.10.2015 at 15:29

Geschrieben von Khal.eesi, 27.10.2015 at 13:11

Good luck mate, i am perfectly sure you will do great, good to have ya! Any help you need from us or specific things to do, just say so (except socially suicidal things like "liking" the fb page with our mains. i would get less blocks by posting a pic of me and wafel making out in fb, than "liking" aw)



will you change your name?
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27.10.2015 - 16:39
Geschrieben von Permamuted, 27.10.2015 at 13:34

Heya sun, congrats and good luck in your new role. I take it this puts an end to your days of playing aw?

Never!
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intelligence + imagination = extraordinary result
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27.10.2015 - 16:40
Geschrieben von 1GodofWar1, 27.10.2015 at 16:18

Geschrieben von Sun Tsu, 27.10.2015 at 15:29

Geschrieben von Khal.eesi, 27.10.2015 at 13:11

Good luck mate, i am perfectly sure you will do great, good to have ya! Any help you need from us or specific things to do, just say so (except socially suicidal things like "liking" the fb page with our mains. i would get less blocks by posting a pic of me and wafel making out in fb, than "liking" aw)



will you change your name?

Never!
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intelligence + imagination = extraordinary result
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27.10.2015 - 16:52
Best of luck.
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27.10.2015 - 16:54
Geschrieben von The Tactician, 27.10.2015 at 13:58

Congratulations, this seems like a good step forward.

What kind marketing experience do you have? How do you plan to get more exposure to AW? Will you need the player-base's help? Can you hack me to rank 15? Are your targets global markets or just US/Europe? How much time are you planning to invest into AW?

Good luck!

@Mecoy: I have beaten an admin on record in a duel c:


What kind marketing experience do you have?
I have about 12 Years experience in sales and marketing environment and have relative experience towards the games marketing objectives. There is of course a learning curve for me personally, such as dealing with SEO on such a large scale, my previous experience directly relating to this is on a smaller scale and from start-up.

How do you plan to get more exposure to AW?
Getting the basics right first of all and making sure we are fully utilising the tools we have I believe are the primary objectives. Other traditional methods are being explored and hopefully we can employ 'guriela marketing' style techniques to raise the brand profile. Campaigns like the Developers AMA on reddit was a real big pull for new traffic, just a shame some lowlife ddos the site at the same time.

Can you hack me to rank 15?
Sure.

Will you need the player-base's help?
Of course, there are many players who are better than me in certain areas and the communities interaction with social media will be a determining factor in keeping players engaged with the game.

Are your targets global markets or just US/Europe?
Initially we will refresh and update the meta tags and content relating to SEO and focus on localised markets, where the game has a stronger presence. Going forward we aim to explore China and other Eastern markets however that does also bring operational challenges.

How much time are you planning to invest into AW?
A couple of hours a day on most days. This will be a side project around my main day job.
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intelligence + imagination = extraordinary result
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27.10.2015 - 21:30
Congrats Sun Tzu and good luck with your new job. How long till you think AtWar reaches 10k+ players since you are now responsible for Marketing?
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28.10.2015 - 14:46
Geschrieben von Superhero, 28.10.2015 at 14:41

I've never received an aW mailshot, and you don't need an email address to register. Hmm perhaps that will change...


Please, No. You can enter email (as and option), but this was proposed before and clearly not wanted by the community to have to forcefully place an email to sign-up. If that's what your proposing no, unless I miss read your message.
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Be Humble
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29.10.2015 - 02:15
Stryko
Konto gelöscht
What date do you decide to take over control of AW? Just curious because of your name...
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29.10.2015 - 06:16
Go sun go!
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29.10.2015 - 23:25
Yay! Hopefully you can get more players to play around this time.. it's a little lonely here.
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30.10.2015 - 05:45
 Heat Check (Mod)
Congratz sunny
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31.10.2015 - 07:23
Sun is bae
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01.11.2015 - 23:14
Congratulation, sun tzu.
How you intend to to introduce atwar to East Asian population?
Do you plan on promoting atwar mainly with great assistance from our community?
What your near future goals, and distant future plans?

Best of luck.
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You win battles by knowing the enemy's timing, and using a timing which the enemy does not expect.
Miyamoto Musashi
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03.11.2015 - 05:43
Geschrieben von Laozi, 01.11.2015 at 23:14

Congratulation, sun tzu.
How you intend to to introduce atwar to East Asian population?

Through configuring the meta tags and optimising the atwar site with Baidu, the Chinese search engine. This may involve splitting the site up as, should we market to a Chinese audience we can hardly expect Chinese people to communicate in English, and the lobby would be a mess.

Geschrieben von Laozi, 01.11.2015 at 23:14

Do you plan on promoting atwar mainly with great assistance from our community?

Social Media will be a factor in our promotional efforts, mainly to keep players engaged, without the support of the community this would be impossible.

Geschrieben von Laozi, 01.11.2015 at 23:14

What your near future goals, and distant future plans?

Short term objectives: Reverse player number decline, refresh meta tags, analyse player retention, update tutorial.
Long term objectives: Explore new markets, ( i.e China) Build player base by 50%+ attracting an audience from mobile/tablet platforms,

Geschrieben von Laozi, 01.11.2015 at 23:14

Best of luck.

Thanks Sator
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intelligence + imagination = extraordinary result
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05.11.2015 - 18:46
 time
I have a really really good feeling about this, best of luck Sun!
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I wf'd UK
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06.11.2015 - 15:19
Good lad, What can we expect to see in the short and medium term with regards to player increase (your target)? And are there any early plans on how to retain player base once they hit the glass ceiling around rank 5/6 incentives etc?

Good luck mate
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06.11.2015 - 22:11
Geschrieben von Guest, 29.10.2015 at 02:15

What date do you decide to take over control of AW? Just curious because of your name...

It seems he already has....
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23.11.2015 - 18:51
Geschrieben von b0nker2, 06.11.2015 at 15:19

Good lad, What can we expect to see in the short and medium term with regards to player increase (your target)? And are there any early plans on how to retain player base once they hit the glass ceiling around rank 5/6 incentives etc?

Good luck mate


Sorry Bonks, I only just saw your post. targets havn't really been discussed, though the primary objective is to look for ways we can make the game more user friendly for newer players and lookfor more ways to monetise atWar.
We have plans for an advanced tutorial, giving players easier access to training clans and aiding development as much as possible to helpplayers beyond rank 5-6.
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intelligence + imagination = extraordinary result
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24.11.2015 - 13:20
Geschrieben von Sun Tsu, 23.11.2015 at 18:51

Geschrieben von b0nker2, 06.11.2015 at 15:19

Good lad, What can we expect to see in the short and medium term with regards to player increase (your target)? And are there any early plans on how to retain player base once they hit the glass ceiling around rank 5/6 incentives etc?

Good luck mate


Sorry Bonks, I only just saw your post. No really targets have been discussed, though the primary objective is to look for ways we can make the game more user friendly for newer players and lookfor more ways to monetise atWar.
We have plans for an advanced tutorial, giving players easier access to training clans and aiding development as much as possible to helpplayers beyond rank 5-6.


Every player between lvl 3-7 and joined a clan should gain 5% more sp
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"War is nothing but a continuation of politics with the admixture of other means."
― Carl von Clausewitz
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08.12.2015 - 18:29
Geschrieben von Sun Tsu, 27.10.2015 at 16:54


What kind marketing experience do you have?
I have about 12 Years experience in sales and marketing environment and have relative experience towards the games marketing objectives. There is of course a learning curve for me personally, such as dealing with SEO on such a large scale, my previous experience directly relating to this is on a smaller scale and from start-up.



Are you old?

I'm kidding, haha.

Congratulations, Sun Tzu!
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19.12.2015 - 11:24
Sun tzu are you chinese
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31.01.2017 - 09:32
How do people become server moderators
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06.12.2019 - 16:02
Go sun tzu go
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*enough atwar, leaving it for the game of real life
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20.01.2020 - 04:35
Keep it up sun tzu
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*enough atwar, leaving it for the game of real life
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